Kwesé TV Partnered With MTN Nigeria, Threatens to Dislodge DSTV and GOtv in NG

Who is using Kwese TV decoder here?  

The newest PayTv provider in Nigeria, Kwesé TVhas entered a distribution agreement with MTN Nigeria towards increasing its market spread, getting closer to consumers and having more of the market share. 

According to the partnership, Kwesé TV will be using MTN stores across Nigeria to coordinate sales of its decoders.

Kwesé Tv is a subsidiary of the Econet Media Group, which is owned by Strive Masiyiwa. Also, MTN Nigeria is the largest and most widely spread telecommunication provider in Nigeria. As a result, this partnership is anchored increasing market presence and share of Kwesé TV in Nigeria.

Aside the use of MTN stores as major sale points for Kwesé TV’s decoder, MTN subscribers would also be enrolled on the Mobile Video platform of the Kwesé Network. They would be offered an exclusive video data bundle service in the New Year.

As a result, increasing its premium mobile video products consumer base in the country. With this move, the market leadership of DStv and GOtv Nigeria will fall.

MultiChoice Nigeria is no longer scared of TStv but are totally scared of Kwese TV. The battle has just began.